Post by account_disabled on Dec 27, 2023 10:40:56 GMT
Design culture is one of the pillars of Maison Cartier and the focus of its new campaign, the work of the Publicis Luxe agency. This new work from the brand celebrates the careful design of its most iconic products. In the teaser video, one of the pieces that make up the 360º global campaign, the luxury brand reviews the design and details of seven emblematic products of the company, from watches to jewelry, thus highlighting the style and identity of Cartier that is have maintained over the years.
The Culture of Design Cartier Campaign For the brand, everything starts with the design. «The line is intransigent. The line is pure and precise ," says the house. And starting from this statement, the campaign has focused Phone Number List on four main creative principles: purity of line, precision of form, precision of proportions and the value of details. The 30-second spot starts as if it were a movie, with the poster "Cartier presents" and shows detailed , moving shots that convey to the viewer the materials and shapes of each of its products. The images are accompanied by brief messages that explain their design. If you do not display the embedded video correctly, click here.
Cartier's 360º campaign "The Culture of Design" has a global presence on posters, points of sale and the brand's social networks. Data sheet: Brand : Cartier International International Marketing and Communications: Arnaud Carrez International Creative Communications: Emmanuelle Guillon Production Réalisation and photography : Haw-Lin Services Art buting : Emma Boutani, Béatrice Kagan (Publicis Luxe) Agency: Publicis Luxe Creatives: Antoine Bonodot, Marion Maggiorani, François Pelce, Adrien Cussonneau, Jérémy Givord, Valentin Fillet, Alexandre Jean-Marie, Anneliese Boyaval Account Team: Amandine Ribeiro, Yasmina Bourbih, Adeline Pellet, Justine Nguyen, Laurence Lévy.
The Culture of Design Cartier Campaign For the brand, everything starts with the design. «The line is intransigent. The line is pure and precise ," says the house. And starting from this statement, the campaign has focused Phone Number List on four main creative principles: purity of line, precision of form, precision of proportions and the value of details. The 30-second spot starts as if it were a movie, with the poster "Cartier presents" and shows detailed , moving shots that convey to the viewer the materials and shapes of each of its products. The images are accompanied by brief messages that explain their design. If you do not display the embedded video correctly, click here.
Cartier's 360º campaign "The Culture of Design" has a global presence on posters, points of sale and the brand's social networks. Data sheet: Brand : Cartier International International Marketing and Communications: Arnaud Carrez International Creative Communications: Emmanuelle Guillon Production Réalisation and photography : Haw-Lin Services Art buting : Emma Boutani, Béatrice Kagan (Publicis Luxe) Agency: Publicis Luxe Creatives: Antoine Bonodot, Marion Maggiorani, François Pelce, Adrien Cussonneau, Jérémy Givord, Valentin Fillet, Alexandre Jean-Marie, Anneliese Boyaval Account Team: Amandine Ribeiro, Yasmina Bourbih, Adeline Pellet, Justine Nguyen, Laurence Lévy.